Certificate IV in Retail Management


This qualification provides the skills and knowledge for an individual to be competent in frontline management skills of those working in a retail or business-to-business environment. It applies to those who are managing a small retail outlet, a section or department within a larger retail store, a small business-to-business outlet, or a section or department within a larger business or franchise.


Job roles 

Individuals with this qualification are able to perform roles, such as:

  • manage a small to medium sized retail store group or franchise outlet
  • manage an independent retail store
  • manage a business-to-business outlet
  • departmental or section management in a retail or business-to-business enterprise
  • functional management roles, such as merchandise management
  • manage an inside or outside sales team in a business-to-business company.


Possible job titles  

  • department manager
  • merchandise manager
  • customer service manager
  • shift manager
  • small business retail owner


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